Monday, February 20, 2012

Interactive ad sets sights on women

Interactive ad sets sights on women

It is said that Pinterest has garnered its fair share of users in a short time, and that there are more female than male users on the service. Well, here is another item that will skew more towards the fairer gender, where this particular electronic board will play an ad that was specially tailored to the gender of the viewer. Women are able to view the full 40-second message which has been commissioned by the children's charity Plan UK, in an effort known as “Because I Am a Girl” that intends to offer at least a decent education to girls who live in the world's poorest countries.

Ubergizmo, Interactive ad sets sights on women

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