Bombarding consumers with marketing results in brand resentment

Research shows a worrying percentage of consumers online won’t share any personal information with retailers in exchange for better targeted offers LONDON, 17 January, 2013 – New research has shown that poor email marketing correspondence would make consumers online resent a company or brand.  A massive 75 per cent would resent a brand after being bombarded by emails and 71 per cent cite being sent unsolicited messages as a reason to become resentful, according to an online YouGov survey, commissioned by Emailvision, the leader in relationship marketing and customer intelligence.

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